Company Branding: Company logos on race vehicles, trailers, website, videos, printed schedules and all printed materials, which provides year round marketing.
Banners: Fans will see your banners hanging in the pits at live events. And your banners will also be visible during interviews conducted in the pit areas.
Fan Access with an “Open Pit” Policy: Watch the excitement on the faces of the race fans as they have their picture taken with their favorite driver or standing next to one of the race vehicles. This is where the bond is created between the race fan, the race team and your company.
Customer or Employee Entertainment: Many companies have discovered that a day at a motorsports event is a great way to say “Thank You” to key employees and valued customers. Give them access to the pit area and even VIP seating at some events and they will be more loyal to your company than ever before.
Trade Shows: Imagine the attention your display area will receive with having your race team and vehicle on display, available for autographs and photos. What a great way to draw additional exposure to your company and build excitement around your sponsorship involvement.
Store Location Personal Appearances: Opening a new store? Want to draw additional attention to an already established location? Do it with a special event. Have your race team on display at your store for a day. Watch the traffic coming in when people see these race vehicles, haulers and drivers in your parking lot.
Company Meetings Personal Appearances: Want to motivate your employees? Have your race team be part of your next company meeting. Imagine the excitement of your employees when they get to have their picture taken with the drivers.
Mailing List: Access to mailing lists gathered through newsletters and contests.
Websites / On-Line: Coverage on websites like; torcseries.com, offroad.com, dirtsportsmag.com, dirt-newz and many others.