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Sponsorship in motorsports is a proven commodity. It provides an effective medium for
developing a totally integrated marketing platform that achieves local, regional, and national
exposure for a fraction of the cost of traditional marketing.
We know that speed sells! America’s largest corporations spend billions of dollars a year to be
a part of this phenomenon. The reach and appeal of the sport has given many of the world's
greatest organizations powerful marketing impact, and year after year, the race fan proves to be
our country's most loyal consumer. Their love for the sport carries over as unparalleled loyalty to
the sport's sponsors.
How are fans influenced by motorsports? Statistics show that motorsports influences its fans
choices in the cars they buy, the electronics they purchase, the food they eat, the soda they
drink, the restaurants they dine in, where they shop, the homes they buy, where they vacation,
and whose services they acquire long after the checkered flag is thrown.
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